Moncler has ended Designer Product Line

The high-end down apparel brand Moncler SpA (MONC.MI) announced that it will change its new product release strategy and will no longer release new products through the catwalk. This means that the Gamme Rouge and Gamme Bleu senior designer product lines that hold two fashion shows each year will be removed. And the corresponding design …

The development of Moncler online sales

Moncler CEO Remo Ruffini said in his earnings report that innovation based on the essence of the brand is the secret of Moncler’s sustainable development. He emphasized that in the era of consumer upgrades, especially in the luxury goods sector, brands must continue to introduce more new styles and innovative marketing models to satisfy consumers’ …

Moncler does not only sell down jacket

With down jackets emphasizing the strong warmth achieved by high quality down feathers, Canada Goose’s wool blouse category also emphasizes the quality of the material. According to the brand’s statement in the media statement, all its knitted products use merino wool, and it took 36 months for the wool to be selected and tested. At …

Moncler 2018 Spring and Summer Series

“Every company must innovate, and the designers play a decisive role,” said Moncler chairman and chief executive Remo Ruffini. Moncler now needs a new project to draw energy. “This is a very difficult decision. For the sake of brand innovation, we must eliminate the already slightly obsolete brand strategy launched a decade ago.” In fact, …

Why can Moncler achieve growth for 15 consecutive seasons?

It is worth noting that the good results are particularly attributable to Moncler’s good performance in the Asian market, including Japan, China and Hong Kong, and South Korea, where sales in Hong Kong also benefited from the relocation of local stores. In addition, except for Italy, where only a 4% increase was recorded, all other …

Moncler will use eight designers to form a creative team

Moncler plans to launch a new design strategy that builds on the “human sea tactics.” Moncler had just stopped the two deputy lines Moncler Gamme Bleu and Gamme Rouge who had been operating for ten years. The designers of the two sub-lines were Thom Browne and Giambattista Valli. After this change, President and CEO Remo …

Moncler sales has increased by 15% throughout the year

On Tuesday’s Capital Market Day event, Luciano Santel, the company’s chief corporate and supply chain officer, said that in order to cope with the youthfulness strategy, the company will not substantially increase its prices to ensure that young consumers can afford it. Chief Operating Officer Roberto Eggs said that the company will accelerate the investment …

Moncler sells best in Asia last year

In recent years, Moncler has become one of the most stable luxury brands. According to its latest financial report for the 12 months ended December 31, sales continued its growth momentum, and the growth rate reached another two. number. During the period, sales rose 15% year-on-year to 1.19 billion euros, operating profit also rose 15% …

Moncler has recruited 8 designers for the new coming season

In fact, each partition does have its own distinctive design features. For example, the collaboration series with Pierpaolo Piccioli is a colorful down coat, and the unique design that can be wrapped from head to foot but not easy to swing back and forth is called “Chess”; MonclerSimone Rocha series uses a lot of ruffles, …

Moncler’s net profit soared 27% last year

Moncler’s income growth in Asia and other parts of the world is the most significant, which is an increase of 18% to 495.5 million Euros, accounting for 41.5% of total revenue. Among them, the performance in Japan recorded double-digit growth, and sales in China and South Korea also increased. Positive growth; At present, China is …