In fact, each partition does have its own distinctive design features. For example, the collaboration series with Pierpaolo Piccioli is a colorful down coat, and the unique design that can be wrapped from head to foot but not easy to swing back and forth is called “Chess”; MonclerSimone Rocha series uses a lot of ruffles, Geisha, sequined petals, and other complex elements with feminine features, inspired by women in brave mountaineering in Victorian dresses in fancy dresses; the Palm Angels collection is designed to be far from the touch shops, creating a “starvation”. Feelings and so on.
Inviting eight designers to design clothing for the brand is part of the “Moncler Genius project” that Moncler launched in February this year. According to Moncler official, the brand will start on June 15 and put on a designer’s product every month. The designer of the first product series to be released in June is Fujiwara Fujihaka. In this show’s display, Fujiwara Hiroshi’s venue was designed as a Japanese garden. This series of products is mainly men’s clothing, and the main product is down. Shirts and other innovative items are most likely to become the next “explosion.”
“This new strategy marks that Moncler is ushering in a brand new era. This will be a true revolution. A bold leap will lead the company to a new direction of creativity.” Moncler Global CEO Remo Ruffini accepts “No. One Financial Weekly pointed out in an interview.
Moncler clearly showed his intention to make a big change since last year. On November 13, 2017, this brand, which relied on Gamme Bleu and Gamme Rouge’s two full-featured men’s and women’s clothing lines to receive more than 1 billion euros (1.169 billion US dollars) in annual revenue, suddenly announced that it would terminate the two series and end Collaboration with the two branch designers Thom Browne and Giambattista Valli. According to information officially disclosed at that time, the brand’s focus shifted from the fashion collection to more sustainable design production. The reason was that the current market environment had undergone tremendous changes when the two design product lines were opened, and consumers began to Look forward to more choices and fresh products. Moncler thinks it must start making changes.