Moncler plans to launch a new design strategy that builds on the “human sea tactics.”
Moncler had just stopped the two deputy lines Moncler Gamme Bleu and Gamme Rouge who had been operating for ten years. The designers of the two sub-lines were Thom Browne and Giambattista Valli. After this change, President and CEO Remo Ruffini Preparing to implement a new creative strategy for Moncler. It is learned that this plan will focus on eight designers, each of whom will design a series for Moncler alone. Although it is currently impossible to know the list of specific designers, it is certain that some of them are not known.
Moncler officials declined to comment on the new strategy, but the first series of designers will debut in the fall of Milan Fashion Week, and will merge men and women. Moncler is not blind to the new strategy. The company has published publicity photos of this strategy on social networks and named “Genius at work” and “A new creative chapter”.