Moncler sells best in Asia last year

In recent years, Moncler has become one of the most stable luxury brands. According to its latest financial report for the 12 months ended December 31, sales continued its growth momentum, and the growth rate reached another two. number. During the period, sales rose 15% year-on-year to 1.19 billion euros, operating profit also rose 15% to 340.9 million euros, gross margin was 34.5%, and net profit rose 27.3% year-on-year to 249.7 million euros.

Among them, Moncler’s revenue in Asia and other parts of the world increased by 18% year-on-year to 495.5 million euros, accounting for 41.5% of total revenue. Among them, the performance in Japan recorded double-digit growth, and sales in China and South Korea also showed positive growth.

It is understood that Moncler, founded in 1952, initially focused on outdoor climbing products such as tents and sleeping bags. At that time, it had nothing to do with luxury fashion. After being acquired by Remo Ruffuni, a costume family, in 2003, he gradually became fashionable and officially entered the luxury goods industry. At that time, the brand had annual sales of only tens of millions of euros.

Remo Ruffini, chairman and chief executive of Moncler, said that last year’s performance was markedly improved again to prove the effectiveness of the Group’s strategy. In the future, it will accelerate the change of product design and continuously introduce new products to meet the changing shopping preferences of consumers.

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